Spring 2018 has shown an enormous success to Finnish non-dialog toon Pikkuli. Broadcasters in Brazil, Qatar, India and China have picked up the first season of Sun In Eye Productions’ series making Pikkuli’s learning attempts worldwidely known.
In India the series will be used to teach kids social and emotional skills, as LXL Ideas specializes in using both short films and series’ episodes for educational purposes. The network operates nationwide with offices in Bombay and Bangalore. Its client base includes many private schools and nurseries offering the Finnish educational teachings more and more scope.
In China Pikkuli gets VOD distribution by JY Animation with the first 26 episodes to test its feasibility at the competitive Chinese market. Being one of the very first Chinese distributors to release animations in Mainland China legitimately, JY Animation has sublicensed international quality content from Japanese Doraemon and Pokémon to Garfield & Friends and Les Aventures de Tintin et Milou on top streaming platforms such as Yoku, LeTV and iQiyi. Most recently it has invested and developed original contents too.
Pikkuli’s channel in Brazil will be Globasat, while its Arab world gateway is Qatar based Al Jazeera with exclusive Free to Air and Pay TV deals and non-exclusive FVOD & SVOD. Globosat deal in Brazil includes just Pay TV rights.
The series is based on the book Fly, Pikkuli, Fly! by author Metsämarja Aittokoski and illustrator Elli Vuorinen. The second book came out last fall and been listed as the kids’ recommended reading for summer 2018 by the main Finnish newspaper.
Monster Entertainment acquired Pikkuli‘s distribution rights in 2014, at which time it secured presales to YLE (Finland), TV2 (Norway), ERR (Estonia), HRT (Croatia), RTVS (Slovakia) and Public Latvian Television. The 26-episode series centers on a little bird named Pikkuli, who is scared of flying and refuses to try. Instead, he swims like a penguin and hops like a chicken.
Pikkuli compares himself to his talented big Sister and reckless Brother and it’s not easy to be so different. 
Athletic Father and caring Mommy know their youngest child is a bit odd, but they love him. His best friend, Honkkeli, is a wobbly shorebird with legs, neck and a beak that don’t seem to fit together. With help of his family and friends, Pikkuli finds his strengths.