During the last few years Alpakka Media has been producing various children’s games and animated television series in co-operation with Finnish Broadcasting Company. Their games are the most popular children’s content in TV2 with over 50M playing sessions so far. Now they’re going to leverage this huge content storage and launch series of children’s mobile games internationally.
Butterfly, that is an early stage focused startup development and venture fund management company located in Oulu, invested into Alpakka Media because their highly popular content is ready for localization and has proven traction among children. This allows substantially easier market entry. Alpakka Media team has years of experience amongst the children’s content. Butterfly’s investment will be used for localization and test market launch of the Alpakka’s first few international games.
Prior to Butterfly’s investment Alpakka Media has produced years of animated TV-series, secured the production contract for TV2 till 2019, 22 web & mobile games, 12 children’s books.
“We’ve been creating the content children in Finland love. Now we’re able to bring Hertta and our other characters to the fingertips of a global audience. We’re super excited of this opportunity. Picking the right investor is not just about money, at best it’s a co-operative relationship. Furthermore, Butterfly team has strong expertise in metrics and test marketing, both exactly the kind of knowledge that’s required in games business,” says Niina Tuikkala, CEO of Alpakka Media.
News about the investment was launched at Slush event, that took place in Helsinki between the 18th and 19th of November. Investment sum was not announced.